Director of Culture & Programming

Job Purpose:

The Director of Culture & Programming is the key brand ambassador and public relations leader for the property. Responsible for activating the property to create brand awareness, as well as programming the different venues to drive traffic and ultimately revenues. A key responsibility is to build relationships both local and international through programming events and fostering collaborations to position the hotel as the #1 destination for partnerships and brand activations. This role will work closely with the Marketing, Design, Events, Music and Operations teams with a direct report to the property’s General Manager. This position will ensure that the Vision, Integrity and Consistency of the brand directed by the Corporate office is maintained and highlighted through every collaboration or event brought to life. 
 

Duties & Responsibilities:

• Curate on-brand cultural programming and activations in relation to Art, Design, Fashion, Music & Entertainment, F&B, Film, Wellness, Sports & Fitness for hotel guests, local and international communities and be present at all key cultural activations/programming.
• Create at least one key cultural activation/programming every month. Ensure continuous partnerships and events to drive interest and traffic of a varied target audience for the brand and property.
• Curate events to support F&B revenues – DOCP is expected to generate creative ideas and form partnerships to bring in the right crowd to enhance F&B revenues in all outlets.
• As music programming forms a major part of Culture, DOCP will be supported by Director of Music for all events and activations.
• Responsible for ad-hoc events/activations by identifying partnerships opportunities with the right brands and collaborators.
• Monitor and manage the budget of cultural programming and activations effectively.
• Able to identify and bring the the right KOLs/influencers for each event/activation to create voice and awareness for the brand and property. 
• Attend social networking events to build and establish a network of loyal and core guest list for the property.
• Work closely with all departments, Production, Ops, Music, Marketing, Corporate; supplying all information in a timely manner to ensure successful communication and execution of all events.
• Develop / lead/ and drive all activations to ensure guests experience satisfaction.
• Attend and lead weekly Culture Call.
• Maintain strong passion and interest in Art, Design, Fashion, F&B, Music & Entertainment, Wellness.
• While working closely with Corporate office to be fully initiated with the Brand, the DCOP will develop and maintain strong rapport with all departments and outlets of the hotel while inspiring peers on the Brand ethos and philosophy.
• Understand, develop and maintain the identity of the Standard brand in programming efforts.
• Use keen discretion, professionalism and confidentiality at all times when handling arising challenges internally and externally.
• Drive database acquisition and grow number of VIPs through activations and programming efforts.
• Any other required tasks in relation to cultural programming and activations as assigned by General Manager and the leadership team of Standard Asia

Apply Now