“Un hôtel qui n’a de standard que son nom”

“The perfect guest: a captain of industry with a kinky streak”

“Far cry from the name”

“Cheeky pop culture references and irreverent riffs on corporate culture”

“You can get just about anything you want”

“The hippest hotel that Los Angeles has to offer”

“A fun urban hangout with all laid-back, warm-weather attitude of California”

“Setting the Standard”

“Confident, worldly, and a little mysterious”

“Chic and cheeky”

“Los Angeles like you've never seen it before”

“From the haiku poems that decorate the hotel directory, to the retro staff uniforms, it's the little things the Standard succeeds at”

“Impeccable service sans attitude”

“André Balazs has given the Los Angeles business district a jolt ”

“A visual treat from the moment you step inside”

“Unrivaled views”

“Proves that design need not inflate room rates”

“A higher standard”

“Just perfect ”

“Chic, spare and super-cool ”

“Affordable sophistication ”

“World's coolest new places to stay”