“The Standard is anything but”

“Not your typical hotel”

“Balazs appreciates that style need not preclude affordability”

“Welcome to the hotel of the future”

“Access to LA’s glittering, glamorous lifestyle at a knockdown price”

“Behind the Standard's bag of tricks there are very sound foundations ”

“Youthful sophistication”

“The Standard has a special kind of magic ”

“An excellent hotel in which to do business, just a good a place to unwind”

“Un hotel en Technicolor ”

“Balazs' hospitality obsession reach operatic heights”

“Nothing but sheer goodness”

“An unlikely hybrid of modernist architecture and gritty rock 'n' roll”

“An instant classic ”

“The coolest hotel in Hollywood ”

“It is all about the basics being at their absolute best ”

“Destination lodging for fashion-forward, budget conscious travelers ”

“Bursting with innovation ”