The Standard Archive #4: Kaleidoscope Fashion Spectacular

In 2010, Target lit up the Standard, High Line with 156 LED lights and 66 dancers to preview their fall collection. The window display coordinated with an extravagant catwalk, filled with looks from Converse to Mossimo. Fourteen floors (and 155 rooms) were lit up like a Jumbotron and synced to an original score by Sam Spiegel—involving a 30-piece orchestra, 10-person chorus and drum section. Choreographer Ryan Heffington incorporated aspects of swing and burlesque. 1,500 binoculars were given to the hundreds of spectators watching the colorful explosions splash across our flagship.