Résidence CÎROC Celebrates Fashion Week at The Standard, London
Résidence CÎROC Celebrates Fashion Week at The Standard, London
For three days, CÎROC Ultra-Premium Vodka will team up with KNWLS, Fashion East & Law Roach to take over The Standard, London from the 14th til' 17th of September.
Résidence CÎROC will spotlight and partner with three iconic fashion faces: womenswear label KNWLS, talent incubator Fashion East, and stylist/image architect Law Roach. The inaugural Résidence will take over the9th floor's suites, Townhouse 8, Sweeties and Decimo.
Across the three nights, overnight residents in the Junior Suites will experience a Résidence CÎROC in-room menu with exclusive CÎROC cocktails - The CÎROC City Break, CÎROC Grape Escape, and CÎROC Rendezvous. Each room will also include a selection of limited items designed in collaboration with KNWLS: playing cards, compact mirrors, silk eye masks, fans, a limited-edition CÎROC x KNWLS bottle and more.
DAY ONE: FASHION EAST @ RÉSIDENCE CÎROC - Saturday 14 September
Fashion East, the designer incubator created by Lulu Kennedy MBE, is about as iconic as it gets with its long term commitment to nurturing emerging talent which has included Kim Jones OBE, Simone Rocha, Martine Rose, JW Anderson & Matty Bovan, to name a few. The collective will create a Résidence CÎROC Townhouse party takeover to celebrate the class of 2024: a night that celebrates the past and looks into the future with alumni designers co-hosting alongside the Fashion East team.
DAY TWO: KNWLS @ RÉSIDENCE CÎROC - Sunday 15 September
Known for their high-octane subversiveness—a distinctly London blend—the design duo KNWLS takes centre stage on the second day of the Résidence.
CÎROC will support the label's 7th year of showing at London Fashion Week, both across the label’s runway show and an after-dark celebration at Sweeties, welcoming a constellation of KNWLS muses. The brand - a member of the Fashion East alumni - was selected for its bold expression and fierce, unapologetic approach to fashion.
Day two select residents will also gain access to the KNWLS SS25 runway show on the same day.
DAY THREE: LAW ROACH @ RÉSIDENCE CÎROC - Monday 16 September
The finale of the Résidence will see CÎROC raise a glass to toast image architect Law Roach - the embodiment of ‘luxury remixed’ - as the brand takes part in the celebration of Roach’s debut book, titled ‘How to Build a Fashion Icon’. Known as the styling mastermind behind looks that have broken the internet time and time again, from Zendaya at the Met Gala to Anya Taylor Joy at the Golden Globes, from Lewis Hamilton’s iconic streetwear to Céline Dion's style renaissance, Roach forms the perfect closing celebration at the Résidence installation.
Over the three days, each room at the Résidence will have a signed copy of ‘How to Build a Fashion Icon’ two weeks before its official release date, and on his specific day, Roach will host a private book reading and Q&A open to residents as well as non-residents via special release through CÎROC’S Instagram page. Select attendees will also receive a signed copy of the book.
Book into the Standard, London for the Résidence CÎROC Fashion Week experience between 12th to 18th September. Enjoy a special rate of £495 per night for a King of Kings room, where your king bed pairs with a guaranteed soaking tub, two large windows, stand out London city views, and bay window seating.
Enjoy an in-room selection of the exclusive gifts designed in collaboration with KNWLS, a bespoke CÎROC in-room cocktail menu and priority access to the exclusive events series.