Digital Marketing Manager

Job Purpose:
The Digital Marketing Manager of The Standard, Bangkok Mahanakhon is responsible for the digital performance of the property including rooms and F&B, the key objective and the role is to maximized the level of online awareness and predominantly conversion for rooms & F&B revenue

Duties and Responsibilities:
  • Work on a plan together with the Director of Marketing on digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising for both rooms & F&B level
  • Commence creative social media campaign advertising for both rooms and F&B level
  • Initiated out-of-the-box organic social media campaign to create powerful impact and to connect with the right targeted audience
  • Work together with the marketing team on creative content creation
  • Maintaining our social media presence across all digital channels by working with the appointed copywriter
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Work closely together with a digital agency to determine the effectiveness and what can be improved on any specific digital campaign
  • Work closely together with the Director of Marketing and Revenue Manager in utilising the OTA resources by providing creative copy and attractive visuals in each particular campaigns

Qualifications, Knowledge and Skills:
  • Bachelor’s degrees in Business Administration, Communication Art major in Marketing
  • Five (5) or more years of experience in Marketing, and at least four (2) as a Manager.
  • Understanding in SEM, SEO and in launching PPC campaigns
  • Understanding in utilizing social media campaign advertising local to regional level
  • High level of creativity in creating an up-to-trend SEO friendly content
  • Strong knowledge and background in hotel and F&B industries

Physical Requirements:
  • Move, lift, carry, push, pull, and place objects weighing less than or equal to 15 lb. without assistance.
  • Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening and hearing ability and visual acuity.
  • Stand, sit, or walk for an extended period of time or for an entire work shift.
  • Reach overhead and below the knees, including bending, twisting, pulling, and stooping.
  • Remain in stationary position for extended periods of time.

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