Sales Executive

Responsibilities:

Administration & Sales:

Actively solicit and generate new accounts across the groups and wholesale market segment through telephone prospecting, outside sales calls, site inspections and written communications
Achieve daily & monthly targeted number of sales activities with effectiveness
Develop business leads for the Hotel on a weekly basis
Research & prepare monthly lists of key accounts to target
Plan site inspections to qualified potential accounts
Up-sell, cross-sell and promote Hotel facilities & services at every available opportunity to maximise groups & wholesale revenue
Attend key client events, FAM trips & Sales trips as planned

Customer Service:

Close communications with clients to maintain a high level of hotel’s exposure in his/her feeder markets
Answer incoming phone calls in a pleasant manner using Hotel’s telephone etiquette guidelines. Handle telephone enquiries according to departmental procedure
Update relevant departments on group arrival logistics in weekly pre-con briefings and that relevant guest profiles are shared to ensure maximizing GEM (Guest Engagement Management)
Plan & Host “WOW” site inspections & FAM trips to deliver the brand promise always providing exceptional customer service
Provide positive and constructive feedback as necessary to the respective departments

Financial:

Proactively seek in-depth knowledge of accounts to understand its total revenue impact on the hotel for better negotiation opportunities
Prepare monthly action plan for Groups & Wholesale market segments and implement account development plan to achieve maximum revenue short & long term
Conduct negotiations to achieve the best profit and rates for The Standard, Singapore
Work closely with DOSM to ensure pricing strategy across Groups & Wholesale are aligned to meet & exceed revenue targets
Attend weekly yield meetings and contribute towards GRC (Groups on Books) to develop and adjust sales strategies, short term pricing and channel tactics

Operational & Other Duties:

Maintain high level of knowledge of competitors’ product
Manage and plan all group logistics in liaison with the reservations and front office team
Execute and support the operational aspects of business booked from generating proposals, writing contracts and customer correspondence
Liaise with other departments team to ensure a proper communication
Prepare sales analytical reports, proposals, agreements, and presentations as required by Sales team
Respond quickly and efficiently to all incoming sales enquiries
Organize, file, and retrieve documents/contracts in an orderly manner to maintain essential records for future reference
Ensure that all account profiles, sales reports and other relevant information is updated in the CRM system
Provide monthly reports assigned by Director of Sales & Marketing
Develop and maintain positive and productive working relationships with other colleagues and departments
To be aware of community, business, political and social factors that may affect the hotel’s financial performance
Maintain confidentiality of proprietary materials and information
Follow company and department policies and procedures
Ensure dress-code and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures
To support and uphold The Standard’s Corporate Mission and Values in all interactions

Qualifications, Knowledge and Skills:

1 year experience in a similar capacity with proven track record in a 5-star/lifestyle hotel would be advantageous
Diploma, Advanced/Higher/Graduate Diploma/Bachelor’s degree in tourism, hospitality, or related field
Excellent verbal, reading and written communication skills
Proficient in all Microsoft Office systems required and Opera & CRM systems preferred but not essential
Customer centric with a core focus on providing guests with a positive experience to build long-term relationships
A track record in achieving and exceeding sales targets
A team player and builder
A self-motivated hunter with excellent interpersonal and communication skills with strong business acumen
Able to maintain the highest standards of professionalism, ethics and attitude towards all hotel guests, clients, and colleagues