Senior Sales Manager

Responsibilities:

Administration & Sales

Achieve daily and monthly targeted number of sales activities with effectiveness
Develop business leads for the Hotel on a weekly basis
Research & prepare monthly lists of key account acquisition to target
Plan a minimum of 5 site inspections/entertainment meetings per week to qualified potential accounts or new accounts
Solicit new and existing corporate/consortia/lifestyle & luxury accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication
Attend hotel clients and local community business events to network and maintain high visibility
Up-sell, cross-sell and promote Hotel facilities & services at every available opportunity to maximize sales revenue
Attend overseas trade shows, key client events, FAM trips and sales trip as planned, submitted and approved at the beginning of each year and updated calendar at each quarter

Customer Service

Update management and relevant departments on VIP arrivals, meet and greet accordingly
Update Reservations & Front office team fortnightly on new account acquisition and that relevant guest profiles are shared to ensure to maximize GEM (Guest Engagement Management)
Host “WOW” site inspections & FAM trips to deliver the brand promise providing exceptional customer service at all times
Provide positive and constructive feedback as necessary to the respective Heads of Department
Handle guest and internal customer complaints and enquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily

Financial

Prepare monthly action plan for main market segment and implement an account development plan for key accounts to achieve maximum revenue in both short and long term
Fully responsible of accounts under his/her management to achieve financial and non-financial objectives, including contracting, updating profile, and renewing contracts
Conduct negotiations to achieve the best profit and rates for The Standard, Singapore
Work closely with Director Of Sales & Marketing & Director Of Revenue Management to ensure pricing strategy across market segments are aligned to meet & exceed revenue targets
Work closely with DOSM and assist with contributing towards the preparation of the Annual Business Plan relevant to your market segments
To attend weekly yield meetings and monthly strategic meetings to develop and adjust sales strategies, short term pricing and channel tactics

Operational

Perform monthly review account profile on room nights production and average rate and utilize Agency 360 & Demand 360 and relevant business intelligence tools to maximize ROI
Monitor competitors’ rate strategy, account penetration and marketing activities to maintain a competitive edge
Update DOSM/DOM/DOR on market trends and business leads including compset trends on an ongoing basis
Ensure that all account profiles, sales reports and any other relevant information are updated in the CRM system
Undertake and complete any special projects, tasks or other reasonable requests by your department head and/or Hotel Management as and when required

Other Duties

Identify and communicate ideas, customer expectations from assigned segments and territory
To be aware of community, business, political and social factors that may affect the hotel’s financial performance
Develop and maintain positive and productive working relationships with other colleagues and departments
To attend training sessions and meetings as and when required
Maintain confidentiality of proprietary materials and information
Follow company and department policies and procedures
Ensure dress-code and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures
To support and uphold The Standard’s Corporate Mission and Values in all interactions

Qualifications, Knowledge and Skills:

A minimum of 5 years' experience in a similar capacity with proven track records in a 5-star/Lifestyle hotel
Bachelor’s degree in tourism, hospitality, or related field
Excellent verbal, reading and written communication skills
Possess a strong network of contacts within the Corporate, Consortia travel market segment, including corporate clients, event planners and industry professionals
Proficient in all Microsoft Office systems required and Opera & CRM systems preferred but not essential
Customer centric with a core focus on providing guests with a positive experience to build long-term relationships
A track record in achieving and exceeding sales targets
Excellent negotiation, presentation and influencing abilities to secure new business opportunities
A team player and builder
Able to maintain the highest standards of professionalism, ethics and attitude towards all hotel guests, clients and colleagues
A motivator and self-starter